Monday, May 15, 2006

Shootout question: What does the World Cup have to do with Corporate Relo?

Nothing...and everything. First, a disclaimer, soccer (aka football) was never my first sport nor is it one that I follow most closely (hockey..but please don't ask about my Red Wings this year). But, that soccer doesn't make my world turn puts me in the minority compared to the rest of the world. Soccer (football) is the world's most popular professional sport (http://www7.nationalgeographic.com/ngm/0606/feature1/). The 32 countries in contention for the world cup, plus many others across the globe will be fixed to their televisions, radio's and newspapers this summer to cheer and pay close attention to every development (the whole thing begins in Germany on June 9th).

And how does it relate to relo...everyday we move ten of thousands of US citizens to other parts of the world (aka expats) and every day we help companies move tens of thousands of foreign nationals to work and live in the US, and to most all of those folks, its a good bet World Cup soccer is very important.

As a result, I'm replacing the normal link to China Daily (over on the right of this page) to a World Cup link for the duration of the event. For those of us who deal daily with transferees and vendors and clients whose personal satisfaction will rise and fall on the number of goals scored and shots stopped by their team! USA's first game is June 12 http://www.ludustours.com/wcschedule.htm

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